Läsvanestudien 1984 - Stockholm

Lennart Weibull - Göteborgs universitet, Institutionen för journalistik medier och kommunikation

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Stockholm. Some of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. The respondents were asked about the household´s media-equipment and use of video. There were also a battery of questions dealing with radio listening - amount, place, types of programs and broadcasting (national, provincial or local). Special attention was put on local radio and local-TV broadcasting and the respondents view on this new phenomena.

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