Study of reading habits 1984 - Stockholm

SND-ID: snd0310-1. Version: 1.0. DOI:

Is part of collection at SND: Local study of reading habits


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Political Science rorId


This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Stockholm. Some of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. The respondents were asked about the household´s media-equipment and use of video. There were also a battery of questions dealing with radio listening - amount, place, types of programs and broadcasting (national, provincial or local). Special attention was put on local radio and local-TV broadcasting and the respondents view on this new phenomena.

Data contains personal data



Method and outcome

Unit of analysis


Inhabitants of Stockholm municipality, aged 15-75 years

Sampling procedure

Time period(s) investigated

1984-01-01 – 1984-01-01



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1984-01-01 – 1984-01-01
  • Data collector: University of Gothenburg, Department of Political Science
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Stockholm Municipality

Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Political behaviour and attitudes (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)



Version 1.0. 1993-01-01

Version 1.0: 1993-01-01


Is part of collection at SND

Published: 1993-01-01
Last updated: 2019-02-06