Study of reading habits 1990 - Southern Halland

SND-ID: snd0129-1. Version: 1.0. DOI:

Is part of collection at SND: Local study of reading habits


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Journalism Media and Communication rorId


This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in southern Halland: Halmstad, Hylte and Laholm. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also questions not asked in previous surveys. In this survey the respondents were asked about their opinion on delivery of the paper, the paper´s complaint service, morning paper format preferred and attitude toward supplements. A battery of questions dealt with the local paper Hallands-Posten specifically.

Data contains personal data



Method and outcome

Unit of analysis


Individuals aged 15-75 years and residing in Halmstad, Hylte and Laholm municipalities

Sampling procedure

Time period(s) investigated

1990-03-01 – 1990-03-31



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1990-03-01 – 1990-03-31
  • Data collector: Långedrags Informationskonsult
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Hylte Municipality, Halmstad Municipality, Laholm Municipality

Administrative information

Responsible department/unit

Department of Journalism Media and Communication

Topic and keywords

Research area

Political behaviour and attitudes (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)


Kratz, C. (1991) Tidningsläsning i Södra Halland 1990, jämförelser med situationen 1984. Report no.13. Göteborg: Department of Journalism and Mass Communication.

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Version 1.0. 2007-10-11

Version 1.0: 2007-10-11


Is part of collection at SND

Published: 2007-10-11
Last updated: 2019-02-06