Study of reading habits 1987 - Värmland

SND-ID: snd0300-1. Version: 1.0. DOI:

Is part of collection at SND: Local study of reading habits

Associated documentation


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Political Science rorId


This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Värmland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the opinion on how the respondent´s local morning paper cover different sports, the opinion on the length of the news articles and the importance of colour pictures in the morning paper. Respondents had to indicate what kind of news they would read first, good ones or bad ones. The respondent also had to compare the two local papers Nya Wermlands-Tidningen and Värmlands Folkblad with regard to a number of qualities. Furthermore the respondents had to indicate on a scale how interested they were in a number of activities.

Data contains personal data



Method and outcome

Unit of analysis


Inhabitants of Filipstad, Forshaga, Grums, Hagfors, Hammarö, Karlstad, Kil, Kristinehamn, Munkfors, Storfors, Sunne and Torsby municipalities, aged 15-75 years.

Sampling procedure

Probability: Simple random
Urvalsramen är baserad på länsstyrelsens personregister.

Time period(s) investigated

1987-03-27 – 1995-09-17



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1987-03-27 – 1987-06-05
  • Data collector: University of Gothenburg, Department of Political Science
  • Source of the data: Population group
Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Political behaviour and attitudes (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)


Björkqvist, K. (1988) Tidningsläsning i Värmland - en presentation av en läsarundersökning. Work report no. 42. Göteborg: Department of Political Science.

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Published: 1999-06-01
Last updated: 2019-02-06