Study of reading habits 1985 - Södermanland

SND-ID: snd0308-1. Version: 1.0. DOI:

Is part of collection at SND: Local study of reading habits


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Political Science rorId


This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of four municipalities in Södermanland: Eskilstuna, Flen, Strängnäs and Kungsör. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. In this survey the respondents were asked about their opinion on the occurrence of incorrect or misleading information in various news media; if the news cover should be influenced by the editorial political standpoint; and the importance of a variety of different goals of society in the next ten years.

Data contains personal data



Method and outcome

Unit of analysis


Individuals aged 15-75 years and residing in Eskilstuna, Flen, Strängnäs and Kungsör municipalities

Sampling procedure

Time period(s) investigated

1985-01-01 – 1985-01-01



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1985-01-01 – 1985-01-01
  • Data collector: University of Gothenburg, Department of Political Science
  • Source of the data: Population group
Geographic coverage
Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Political behaviour and attitudes (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)


Severinsson, R. (1985) Tidningsläsning i Södermanland. Göteborg: Department of Political Science.
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Published: 1993-01-01
Last updated: 2019-02-06