Study of reading habits 1985 - Södermanland

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of four municipalities in Södermanland: Eskilstuna, Flen, Strängnäs and Kungsör. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys. In this survey the respondents were asked about their opinion on the occurrence of incorrect or misleading information in various news media; if the news cover should be influenced by the editorial political standpoint; and the importance of a variety of different goals of society in the next ten years.

Swedish