Study of reading habits 1988 - Kalmar and Öland

SND-ID: snd0298-1. Version: 1.0. DOI:

Is part of collection at SND: Local study of reading habits


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Political Science rorId


This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Kalmar and Öland. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. In this survey the respondent had to give an estimation on the share of households reading the local morning papers Barometern and Östra Småland respectively. Furthermore the respondent had to compare the two local papers with regard to a number of qualities. A battery of questions dealt with the local paper Östra Småland specifically. The respondents also had to indicate a number of reason why they listen to local radio, watch Swedish television, read morning papers and watch cabel-television.

Data contains personal data



Method and outcome

Unit of analysis


Inhabitants of Kalmar and Öland municipalities, aged 15-75 years.

Sampling procedure

Time period(s) investigated

1988-03-24 – 1989-01-26



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1988-03-24 – 1988-06-25
  • Data collector: University of Gothenburg, Department of Political Science
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Kalmar Municipality, Borgholm Municipality, Mörbylånga Municipality

Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Political behaviour and attitudes (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)


Kratz, C. (1989) Tidningsläsning i Kalmar och på Öland. Work report no. 54. Göteborg: Department of Political Science.

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Published: 2010-02-16
Last updated: 2019-02-06