Study of reading habits 1984 - Southern Halland

SND-ID: snd0311-1. Version: 1.0. DOI: https://doi.org/10.5878/r869-3k74

Is part of collection at SND: Local study of reading habits

Citation

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Political Science rorId

Description

This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of three municipalities in southern Halland: Halmstad, Hylte and Laholm. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also questions not asked in previous surveys. In this survey the respondents were asked if they had enough knowledge in English to follow an English or American program without Swedish subtitles. Another question dealt with who had the greatest influence on the choice of morning paper. A battery of questions dealt with the local paper Hallands-Posten specifically.

Data contains personal data

No

Language

Method and outcome

Unit of analysis

Population

Individuals aged 15-75 years and residing in Halmstad, Hylte and Laholm municipalities

Sampling procedure

Time period(s) investigated

1984-01-01 – 1984-01-01

Variables

667

Number of individuals/objects

1425

Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1984-01-01 – 1984-01-01
  • Data collector: University of Gothenburg, Department of Political Science
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Hylte Municipality, Halmstad Municipality, Laholm Municipality

Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Political behaviour and attitudes (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)

Publications

Reimer, B. (1984) Tidningsläsning i södra Halland. Göteborg: Department of Political Science.
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Published: 1993-01-01
Last updated: 2019-02-06