Study of reading habits 1989 - Jönköping

SND-ID: snd0104-1. Version: 1.0. DOI:

Is part of collection at SND: Local study of reading habits


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Journalism Media and Communication rorId


This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of Jönköping. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests, and background variables such as gender, age, education and party preference. The respondent also had to compare the two local papers Jönköpings Posten and Smålands Folkblad with regard to a number of qualities. A battery of questions dealt with the local paper Smålands Folkblad specifically.

Data contains personal data



Method and outcome

Unit of analysis


Individuals aged 15-75 years and residing in Jönköping municipality

Sampling procedure

Time period(s) investigated

1989-04-07 – 1989-05-07



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1989-04-07 – 1989-05-07
  • Data collector: Långedrags Informationskonsult
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Jönköping Municipality

Administrative information

Responsible department/unit

Department of Journalism Media and Communication

Topic and keywords

Research area

Political behaviour and attitudes (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)


Kratz, C. (1990) Tidningsläsning i Jönköping. En presentation av en läsarundersökning. Arbetsrapport nr 5. Göteborg: Department of Journalism and Mass Communication.
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Published: 1998-12-09
Last updated: 2019-02-06