Study of reading habits 1986 - Gästrikland
SND-ID: snd0301-1. Version: 1.0. DOI: https://doi.org/10.5878/ew27-w329
Is part of collection at SND: Local study of reading habits
Citation
Creator/Principal investigator(s)
Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication
Research principal
University of Gothenburg - Department of Political Science
Description
This survey forms part of the research program ´Dagspresskollegiet´. The target group of this survey was the inhabitants of five municipalities in Gästrikland: Gävle, Sandviken, Hofors, Ockelbo and Älvkarleby. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the opinion on how much it is reasonable to pay annually for a local morning paper subscription and the attitude to paying the subscription fee through automatic deduction from a bank account. The respondent also had to compare the two local papers Arbetarbladet and Gefle Dagblad with regard to a number of qualities. Furthermore the respondents had to indicate if their local morning paper ought to increase or decrease their efforts in a number of fields. Another question dealt with the importance of a number of values in life, such as having a pleasant life, freed
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No
Language
Unit of analysis
Population
Inhabitants of Gävle, Hofors, Ockelbo, Sandviken and Älvkarleby municipalities, aged 15-75 years
Time Method
Sampling procedure
Time period(s) investigated
1986-08-28 – 1986-10-07
Variables
378
Number of individuals/objects
1001
Data format / data structure
Geographic spread
Geographic location: Ockelbo Municipality, Hofors Municipality, Gävle Municipality, Sandviken Municipality, Älvkarleby Municipality
Responsible department/unit
Department of Political Science
Research area
Political behaviour and attitudes (CESSDA Topic Classification)
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Media (CESSDA Topic Classification)
Leisure, tourism and sport (CESSDA Topic Classification)
Keywords
Björkqvist, K. (1988) Tidningsläsning i Gästrikland. Presentation av en läsarundersökning. Work report no. 28. Göteborg: Department of Political Science.
Libris
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