Study of reading habits 1989 - Southeastern Skåne

SND-ID: snd0299-1. Version: 1.0. DOI: https://doi.org/10.5878/002496

Is part of collection at SND: Local study of reading habits

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Citation

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Journalism Media and Communication

Description

This survey forms part of the research program 'Dagspresskollegiet'. The target group of this survey was the inhabitants of five municipalities in Southeast Skåne: Sjöbo, Skurup, Simrishamn, Tomelilla and Ystad. Most of the questions are replications of questions asked in previous readership studies, i.e. questions concerning reading habits, subscriptions of papers, reading interests and background variables such as gender, age, education and party preference. There were also a number of questions not asked in previous surveys, such as the importance of having many pictures, illustrations, maps etc. in the daily paper. The respondent also had to compare the two local papers Ystad Allehanda and Skånska Dagbladet with regard to a number of qualities. A battery of questions dealt with the local paper Ystad Allehanda specifically. The respondents also had to indicate the importance of a number of ethical rules for the morning press and evening press respectively. Another question dealt with the respondents´ activities during the last twelve months.

Data contains personal data

Language

Swedish

Method and outcome

Unit of analysis

Individual

Population

Inhabitants of Sjöbo, Skurup, Simrishamn, Tomelilla and Ystad municipalities, aged 15-75 years.

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Time period(s) investigated

1989-01-26 – 1989-02-25

Variables

419

Number of individuals/objects

1700

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1989-01-26 – 1989-02-25
Data collector: University of Gothenburg, Department of Journalism Media and Communication
Source of the data: Population group

Geographic coverage

Geographic spread

Geographic location: Skurup Municipality, Sjöbo Municipality, Tomelilla Municipality, Ystad Municipality, Simrishamn Municipality

Administrative information

Responsible department/unit

Department of Journalism Media and Communication

Topic and keywords

Research area

Political behaviour and attitudes (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)

Keywords

Internal politics

Publications

Kratz, C. (1990) Tidningsläsning i Sydöstra Skåne : en presentation av en läsarundersökning. Report no. 3. Göteborg: Department of Journalism and Mass Communication.
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