Study of reading habits 1986 - Vara

SND-ID: snd0303-2. Version: 1.0. DOI:

Is part of collection at SND: Local study of reading habits

Associated documentation


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Political Science rorId


This survey is part of the research program Dagspresskollegiet. The target group for this survey was the residents of the municipality Vara. A similar survey was conducted at the same time inthe municipalities Essunga and Götene,
Most of the questions are replications of questions asked in previous reading habit studies and concern reading habits, newspaper subscriptions, reading interests as well as background questions about gender, age, education and party preference. Respondents were also asked to state what they consider important when choosing a local morning paper, and also how important it is to receive news from different geographical areas. Other questions were about how interested the respondent was in reading about sports, economics, political news, etc. A comparison was made between the news reporting in local newspapers, evening papers, television, national radio and local radio.

Data contains personal data



Method and outcome

Unit of analysis


Inhabitants of Vara municipality, aged 15-75 years

Sampling procedure

Time period(s) investigated

1986-01-01 – 1986-01-31



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire
  • Time period(s) for data collection: 1986-01-01 – 1986-01-31
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Vara Municipality

Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Political behaviour and attitudes (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)


Severinsson, R. (1987) Tidningsläsning i Essunga, Götene och Vara. Göteborg: Department of Political Science.

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Version 1.0. 1992-09-01

Version 1.0: 1992-09-01


Is part of collection at SND

Published: 1992-09-01
Last updated: 2023-10-03