Study of reading habits 1986 - Vara

SND-ID: snd0303-2. Version: 1.0. DOI: https://doi.org/10.5878/002493

Is part of collection at SND: Local study of reading habits

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Associated documentation

LVS1986_Vara.html (204.44 KB)

Citation

Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Political Science

Description

This survey is part of the research program Dagspresskollegiet. The target group for this survey was the residents of the municipality Vara. A similar survey was conducted at the same time inthe municipalities Essunga and Götene, https://doi.org/10.5878/002492.
Most of the questions are replications of questions asked in previous reading habit studies and concern reading habits, newspaper subscriptions, reading interests as well as background questions about gender, age, education and party preference. Respondents were also asked to state what they consider important when choosing a local morning paper, and also how important it is to receive news from different geographical areas. Other questions were about how interested the respondent was in reading about sports, economics, political news, etc. A comparison was made between the news reporting in local newspapers, evening papers, television, national radio and local radio.

Data contains personal data

Language

Swedish

Method and outcome

Unit of analysis

Individual

Population

Inhabitants of Vara municipality, aged 15-75 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Time period(s) investigated

1986-01-01 – 1986-01-31

Variables

326

Number of individuals/objects

680

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire
Time period(s) for data collection: 1986-01-01 – 1986-01-31
Source of the data: Population group

Geographic coverage

Geographic spread

Geographic location: Vara Municipality

Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Political behaviour and attitudes (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)

Keywords

Newspaper readership, Internal politics, Mass media use, Newspaper content, Reading habits

Publications

Severinsson, R. (1987) Tidningsläsning i Essunga, Götene och Vara. Göteborg: Department of Political Science.
Libris

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