Sweden now 1972-II_2
SND-ID: snd0087-2. Version: 1.0. DOI: https://doi.org/10.5878/002763
Is part of collection at SND: Sweden now
Associated documentation
Citation
Alternative title
Sverige nu 1972-II
Creator/Principal investigator(s)
Testologen Ltd.
Research principal
Description
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1972 survey contains a number of questions about reading-habits. The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household.
Purpose:
Collect broad information about interests, purchasing hab
The 1972 survey contains a number of questions about reading-habits. The respondents had to indicate how often they read a number of papers within the daily (big city), weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods and pets. The respondents were asked about their interests in different activities and about their interest in receiving information about a number of subjects. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household.
Purpose:
Collect broad information about interests, purchasing habits and media choices
Subset of Sweden Now 1972-II, covering the period 1972-02-23 to 1972-04-07. Show less..
Data contains personal data
No
Language
Unit of analysis
Population
Individuals aged 15-67 years
Time Method
Sampling procedure
Time period(s) investigated
1972-02-23 – 1972-06-21
Variables
140
Number of individuals/objects
2008
Weighting
Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V5.
Data format / data structure
Geographic spread
Geographic location: Sweden
Lowest geographic unit
A-region
Highest geographic unit
Country
Research area
Consumption and consumer behaviour (CESSDA Topic Classification)
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Media (CESSDA Topic Classification)
Public relations (CESSDA Topic Classification)
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1972) Orvesto 1972-II. Sollentuna: Testologen Ltd.
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