Sweden now 1977-I_4
SND-ID: snd0045-4. Version: 1.0. DOI: https://doi.org/10.5878/000944
Is part of collection at SND: Sweden now
Associated documentation
Citation
Alternative title
Sverige nu 1977-I
Creator/Principal investigator(s)
Testologen Ltd.
Research principal
Description
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products, as well as how frequently different shops are visited. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1977 is almost a total replication from the year before. The only exception is that a group of questions about decisional power in the household have been added.
Purpose:
Collect broad information about interests, purchasing habits and media choices
Subset of Sweden Now 1977-I, covering the period 1976-11-30 to 1977-02-15. Show less..
Data contains personal data
No
Language
Unit of analysis
Population
Individuals aged 15-67 years
Time Method
Sampling procedure
Time period(s) investigated
1976-10-01 – 1977-02-15
Variables
308
Number of individuals/objects
1749
Weighting
Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V5.
Data format / data structure
Geographic spread
Geographic location: Sweden
Lowest geographic unit
A-region
Highest geographic unit
Country
Research area
Consumption and consumer behaviour (CESSDA Topic Classification)
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Media (CESSDA Topic Classification)
Public relations (CESSDA Topic Classification)
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1977) Orvesto 1977-I : Hela riket. Sollentuna: Testologen Ltd.
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