In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subset of Sweden Now 1974-I, covering the period 1973-10-05 to 1973-12-14.

Data contains personal data

Language

Swedish

Method and outcome

Unit of analysis

Individual

Population

Individuals aged 15-67 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated

1973-09-17 – 1974-01-02

Variables

267

Number of individuals/objects

1575

Weighting

Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V5.

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1973-10-05 – 1973-12-14
Data collector: Testologen Ltd.
Source of the data: Population group

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Administrative information

Topic and keywords

Research area

Consumption and consumer behaviour (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Public relations (CESSDA Topic Classification)

Keywords

Consumption, Newspaper readership, Periodicals readership, Shopping, Retail outlets, Domestic appliances, Consumer goods, Interest (cognitive processes), Frequency

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1974) Orvesto 1974-I. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Published: 1984-04-30

Last updated: 2019-02-06