Sweden now 1980-II_5

SND-ID: snd0181-5. Version: 1.0. DOI: https://doi.org/10.5878/002796

Is part of collection at SND: Sweden now


Alternative title

Sverige nu 1980-II

Creator/Principal investigator(s)

Testologen Ltd.

Research principal

IMU-Testologen AB


A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers


Collect broad information about interests, purchasing habits and media choices

Data contains personal data



Method and outcome

Unit of analysis


Individuals aged 15-70 years

Sampling procedure

Probability: Simple random
Random sample selected from the Statistic Sweden population register over the total population (RTB).

Time period(s) investigated

1980-05-08 – 1980-06-19



Number of individuals/objects



Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V6.

Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1980-05-08 – 1980-06-19
  • Data collector: Testologen Ltd.
  • Number of responses: 1593
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit


Highest geographic unit


Administrative information
Topic and keywords

Research area

Consumption and consumer behaviour (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Public relations (CESSDA Topic Classification)


Testologen AB (1980) Orvesto 1980-II : Hela riket. Sollentuna: Testologen Ltd.

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Version 1.0. 1986-11-30

Version 1.0: 1986-11-30

DOI: https://doi.org/10.5878/002796

Related research data in SND's catalogue

Is part of collection at SND

Published: 1986-11-30
Last updated: 2019-02-06