Sweden now 1975-II_4
SND-ID: snd0067-4. Version: 1.0. DOI: https://doi.org/10.5878/k4t5-z571
Is part of collection at SND: Sweden now
Associated documentation
Citation
Alternative title
Sverige nu 1975-II
Creator/Principal investigator(s)
Testologen Ltd.
Research principal
Description
The 1975 survey is almost a total replication from the year before. A new sub-group, provincial press, is added to the section about reading habits. Furthermore there were new questions about holiday travel by car outside Sweden, Norway and Finland during the last twelve months and in that case which ferry service have been used.
Purpose:
Collect broad information about interests, purchasing habits and media choices
Subset of Sweden Now 1975-II, covering the period 1975-04-22 to 1975-06-17.
Data contains personal data
No
Language
Unit of analysis
Population
Individuals aged 15-67 years
Time Method
Sampling procedure
Time period(s) investigated
1975-02-14 – 1975-07-08
Variables
259
Number of individuals/objects
1778
Weighting
Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V5.
Data format / data structure
Geographic spread
Geographic location: Sweden
Lowest geographic unit
A-region
Highest geographic unit
Country
Research area
Consumption and consumer behaviour (CESSDA Topic Classification)
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Media (CESSDA Topic Classification)
Public relations (CESSDA Topic Classification)
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1975) Orvesto 1975-II : Hela riket. Sollentuna: Testologen Ltd.
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