In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Data contains personal data

Language

Swedish

Method and outcome

Unit of analysis

Individual

Population

Individuals aged 15-70 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Random sample selected from the Statistic Sweden population register over the total population (RTB).

Time period(s) investigated

1981-05-04 – 1981-06-29

Variables

446

Number of individuals/objects

1746

Data format / data structure

Numeric

Data collection

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1981-05-04 – 1981-06-29
Data collector: Testologen Ltd.
Source of the data: Population group

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Administrative information

Topic and keywords

Research area

Consumption and consumer behaviour (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Public relations (CESSDA Topic Classification)

Keywords

Newspaper readership, Periodicals readership, Domestic appliances, Consumer goods, Interest (cognitive processes), Frequency

Publications

Testologen AB (1981) Orvesto 1981-II : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Published: 1986-10-31

Last updated: 2020-02-13