In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
A major part of the 1973 survey is a replication of Sweden Now 1972. The number of questions about interests have been increased while the questions about interest in receiving information have been removed. New questions deals with buying frequencies for a number of goods and how often one visits different shops and services.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Data contains personal data

Language

Swedish

Method and outcome

Unit of analysis

Individual

Population

Individuals aged 15-67 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Sample selected from the Statistic Sweden population register over the total population (RTBS)

Time period(s) investigated

1973-02-23 – 1973-07-12

Variables

243

Number of individuals/objects

4936

Weighting

Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V5.

Data format / data structure

Numeric

Data collection

Data collection 1

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1973-02-23 – 1973-05-23
Data collector: Testologen Ltd.
Instrument: (Structured questionnaire)
Source of the data: Population group

Data collection 2

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1973-03-23 – 1973-06-04
Data collector: Testologen Ltd.
Source of the data: Population group

Data collection 3

Mode of collection: Self-administered questionnaire: paper
Time period(s) for data collection: 1973-04-18 – 1973-07-12
Data collector: Testologen Ltd.
Source of the data: Population group

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Administrative information

Topic and keywords

Research area

Consumption and consumer behaviour (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Public relations (CESSDA Topic Classification)

Keywords

Consumption, Newspaper readership, Periodicals readership, Shopping, Retail outlets, Domestic appliances, Consumer goods, Interest (cognitive processes), Frequency

Publications

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Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1973) Orvesto 1973-II. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Published: 1984-04-30

Last updated: 2019-02-06