Sweden now 1984-II
SND-ID: snd0420-1. Version: 1.0. DOI: https://doi.org/10.5878/001080
Is part of collection at SND: Sweden now
Associated documentation
Citation
Alternative title
Sverige nu 1984-II
Creator/Principal investigator(s)
Testologen Ltd.
Research principal
Description
In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1984 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question deals with how much money annually the respondent spends on gambling, clothes, entertainment etc. The respondent also had to state how often various shops were visited, how often various types of advertisement
In the 1984 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question deals with how much money annually the respondent spends on gambling, clothes, entertainment etc. The respondent also had to state how often various shops were visited, how often various types of advertisements were noticed, and how often various products were bought. For some hundred various dailies, weeklies and monthly magazines the respondent had to state how often they were read.
In connection with the 1984 survey Testologen left the old 16-degree scale measuring the reading habits of the Swedish people. It was replaced by a 7-degree scale, and the name of the paper was illustrated by the logotype of the paper. Background information covers gender, age, marital status, occupation, education, housing, place of living and household composition.
Purpose:
Collect broad information about interests, purchasing habits and media choices Show less..
Data contains personal data
No
Language
Unit of analysis
Population
Individuals aged 15-70 years
Time Method
Sampling procedure
Time period(s) investigated
1984-03-23 – 1984-06-28
Variables
450
Number of individuals/objects
8829
Data format / data structure
Geographic spread
Geographic location: Sweden
Lowest geographic unit
A-region
Research area
Consumption and consumer behaviour (CESSDA Topic Classification)
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Media (CESSDA Topic Classification)
Public relations (CESSDA Topic Classification)
Testologen AB (1984) Orvesto 1984-II. Sollentuna: Testologen Ltd.
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