Sweden now 1978-II_6

SND-ID: snd0034-6. Version: 1.0. DOI: https://doi.org/10.5878/002481

Is part of collection at SND: Sweden now

Citation

Alternative title

Sverige nu 1978-II

Creator/Principal investigator(s)

Testologen Ltd.

Research principal

IMU-Testologen AB

Description

In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your intere

... Show more..
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.
In the 1977 survey the respondents had to indicate their reading habits concerning fifteen different daily papers, weekdays and weekends respectively. They also had to state their reading habits concerning nearly fifty papers from the weekly and monthly press. Other questions dealt with the household´s possession of a number of capital goods such as, car, camera, projector, washing machine, dishwasher, etc. and also if there were any dogs, cats, aquarium fishes or cagebirds in the household. A group of questions is dealing with buying habits and purchasing intentions for a number of products. A number of questions about personal interests are introduced by ´Human interests are different. How great is your interest for the following subjects and activities´. Subsequently the respondent is asked how interested he/she is in buying food, cooking, having guests, leisure time activities, etc. There is information about the respondent´s gender, marital status, age, income, occupation, education and housing, and also about the household´s size, age structure, and total income of household. Sweden Now 1978 is almost a total replication from the year before. A novelty for this survey is that the respondents had to indicate if they agreed or disagreed with a number of statements concerning life style. The number of questions concerning how frequently different shops are visited have been enlarged, while the questions about decisional power in the household have been removed.

Purpose:

Collect broad information about interests, purchasing habits and media choices

Subset of Sweden Now 1978-II, covering the period 1978-05-09 to 1978-06-22. Show less..

Data contains personal data

No

Language

Method and outcome

Unit of analysis

Population

Individuals aged 15-70 years

Sampling procedure

Probability: Simple random
Random sample selected from the Statistic Sweden population register over the total population (RTB).

Time period(s) investigated

1978-01-09 – 1978-06-22

Variables

374

Number of individuals/objects

1801

Weighting

Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V5.

Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1978-05-09 – 1978-06-22
  • Data collector: Testologen Ltd.
  • Number of responses: 1801
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

A-region

Highest geographic unit

Country

Administrative information
Topic and keywords

Research area

Consumption and consumer behaviour (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Public relations (CESSDA Topic Classification)

Publications

Sort by name | Sort by year

Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.

Testologen Ltd. (1978) Orvesto 1978-II : Hela riket. Sollentuna: Testologen Ltd.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Versions

Version 1.0. 1983-11-01

Version 1.0: 1983-11-01

DOI: https://doi.org/10.5878/002481

Related research data in SND's catalogue

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Sweden now 1978-II

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Sweden now 1978-I_4

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Sweden now 1979-II_2

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Sweden now 1972-II_3

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Sweden now 1974-I_3

Sweden now 1974-I_4

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Sweden now 1974-II_2

Sweden now 1974-II_3

Sweden now 1974-II_4

Sweden now 1974-II_5

Sweden now 1975-I_2

Sweden now 1975-I_3

Sweden now 1975-II_2

Sweden now 1975-II_3

Sweden now 1975-II_4

Sweden now 1975-II_5

Sweden now 1976-I_2

Sweden now 1976-I_3

Sweden now 1976-I_4

Sweden now 1976-II_2

Sweden now 1976-II_3

Sweden now 1976-II_4

Sweden now 1976-II_5

Sweden now 1981-II_2

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Sweden now 1981-II_4

Sweden now 1981-II_5

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Sweden now 1980-II_3

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Sweden now 1978 - Skåne survey

Sweden now 1979 - Skåne survey

Sweden now 1977 - Skåne survey

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Sweden now 1975 - Skåne survey

Sweden now 1974 - Skåne survey

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Is part of collection at SND

Published: 1983-11-01
Last updated: 2019-02-06