Sweden now 1974-I_4
SND-ID: snd0077-4. Version: 1.0. DOI: https://doi.org/10.5878/002791
Is part of collection at SND: Sweden now
Associated documentation
Citation
Alternative title
Sverige nu 1974-I
Creator/Principal investigator(s)
Testologen Ltd.
Research principal
Description
The 1974 survey is basically a replication of earlier surveys. The number of questions about visiting frequencies have been reduced in this years survey, while a new sub-group, local press, have been added to the questions about reading habits. A new group of questions dealing with purchasing intentions have been added.
Purpose:
Collect broad information about interests, purchasing habits and media choices
Subset of Sweden Now 1974-I, covering the period 1973-10-26 to 1974-01-02.
Data contains personal data
No
Language
Unit of analysis
Population
Individuals aged 15-67 years
Time Method
Sampling procedure
Time period(s) investigated
1973-09-17 – 1974-01-02
Variables
267
Number of individuals/objects
1842
Weighting
Enligt särskilt urvalsförfarande utväljs var tredje person som ej svarat vid en viss tidpunkt och erbjuds någon form av uppmuntran för ett inskickat svar. De som därvid utväljs representerar två andra individer i bortfallet. Viktvariabel = V5.
Data format / data structure
Geographic spread
Geographic location: Sweden
Lowest geographic unit
A-region
Highest geographic unit
Country
Research area
Consumption and consumer behaviour (CESSDA Topic Classification)
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Media (CESSDA Topic Classification)
Public relations (CESSDA Topic Classification)
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen Ltd. (1974) Orvesto 1974-I. Sollentuna: Testologen Ltd.
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