Collection Sweden now
SND-ID: orvesto.
Responsible research principal(s) for data included in the collection
IMU-Testologen AB
Description
In the middle of the sixties Testologen AB, in cooperation with a group of advertisers, introduced a new way of investigation where data about the target groups, i.e. interests, consumer habits, possessions, buying intentions, and data about reading habits were collected in the same survey. At SSD there are now surveys available from the Sweden Now series covering the period 1972-1991.Kind of collection
SeriesResearch area
Consumption and consumer behaviour (CESSDA Topic Classification)
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Media (CESSDA Topic Classification)
Public relations (CESSDA Topic Classification)
Media and communications (Standard för svensk indelning av forskningsämnen 2011)
Keywords
Geographic location
Publications
Swedish Social Science Data Service (1984) ORVESTO 1972-1979 - en marknadssociologisk databank vid Svensk samhällsvetenskaplig datatjänst. SSD report, 1. Göteborg: Swedish Social Science Data Service.
Testologen AB (1980) Orvesto 1980-I : Hela riket. Sollentuna: Testologen AB.
Testologen AB (1980) Orvesto 1980-II : Hela riket. Sollentuna: Testologen Ltd.
Testologen AB (1981) Orvesto 1981-I : Hela riket. Sollentuna: Testologen Ltd.
Testologen AB (1981) Orvesto 1981-II : Hela riket. Sollentuna: Testologen Ltd.
Testologen AB (1982) Orvesto 1982-I : Hela riket. Sollentuna: Testologen Ltd.
Testologen AB (1982) Orvesto 1982-II : Hela riket. Sollentuna: Testologen Ltd.
Testologen AB (1983) Orvesto 1983-I : Hela riket. Sollentuna: Testologen Ltd.
Testologen AB (1983) Orvesto 1983-II : Hela riket. Sollentuna: Testologen Ltd.
Testologen AB (1984) Orvesto 1984-I. Sollentuna: Testologen Ltd.
Testologen AB (1984) Orvesto 1984-II. Sollentuna: Testologen Ltd.
Testologen AB (1985) Orvesto 1985-I. Sollentuna: Testologen Ltd.
Testologen AB (1985) Orvesto 1985-II. Sollentuna: Testologen Ltd.
Testologen AB (1986) Orvesto 1986 helår. Sollentuna: Testologen Ltd.
Testologen AB (1987) Orvesto 1987 helår. Sollentuna: Testologen Ltd.
Testologen Ltd. (1972) Orvesto 1972-II. Sollentuna: Testologen Ltd.
Testologen Ltd. (1973) Orvesto 1973-II. Sollentuna: Testologen Ltd.
Testologen Ltd. (1974) Orvesto 1974-I. Sollentuna: Testologen Ltd.
Testologen Ltd. (1974) Orvesto 1974-II. Sollentuna: Testologen Ltd.
Testologen Ltd. (1975) Orvesto 1975-I : Hela riket. Sollentuna: Testologen Ltd.
Testologen Ltd. (1975) Orvesto 1975-II : Hela riket. Sollentuna: Testologen Ltd.
Testologen Ltd. (1976) Orvesto 1976-I : Hela riket. Sollentuna: Testologen Ltd.
Testologen Ltd. (1976) Orvesto 1976-II : Hela riket. Sollentuna: Testologen Ltd.
Testologen Ltd. (1977) Orvesto 1977-I : Hela riket. Sollentuna: Testologen Ltd.
Testologen Ltd. (1977) Orvesto 1977-II : Hela riket. Sollentuna: Testologen Ltd.
Testologen Ltd. (1978) Orvesto 1978-I : Hela riket. Sollentuna: Testologen Ltd.
Testologen Ltd. (1978) Orvesto 1978-II : Hela riket. Sollentuna: Testologen Ltd.
Testologen Ltd. (1979) Orvesto 1979-I : Hela riket. Sollentuna: Testologen Ltd.
Testologen Ltd. (1979) Orvesto 1979-II : Hela riket. Sollentuna: Testologen Ltd.