Media barometer 2005

SND-ID: snd0859-1. Version: 1.0. DOI: https://doi.org/10.5878/002335

Is part of collection at SND: Media barometer

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Associated documentation

0859q.pdf (1014.2 KB)

Citation

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Research principal

University of Gothenburg - Nordicom - Nordic Information Centre for Media and Communication Research

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The study intends to highlight the proportion of the Swedish population having used on an average day in each year studied a number of specific media: radio, television, teletext, video, movies, audio cassette, record player / CD, newspaper, tabloid, weekly / monthly newspaper, magazine and book (from 1995 are also direct mail and new media technologies are included); a specific area is related to Internet use.

Purpose:

Describe the trends and changes in people's use of mass media.

Data contains personal data

Language

Swedish

Method and outcome

Unit of analysis

Individual

Population

Individuals aged 9-79 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Stratified
Probability: Simple random

Data collection was performed for 42 randomly selected days during the periods from 31/1 to 20/6 and 19/8 to 12/12 2005. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 5860 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 5223 people was achieved. Of these, interviews were conducted with 3436 people. This means that the survey has a response rate of 70 percent. The proportion of pronounced refusals was 15 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Time period(s) investigated

2005-01-31 – 2005-12-12

Variables

604

Number of individuals/objects

3436

Response rate/participation rate

70%

Data format / data structure

Numeric

Data collection

Data collection 1

Mode of collection: Telephone interview
Time period(s) for data collection: 2005-01-31 – 2005-06-20
Data collector: ARS Research AB
Source of the data: Population group

Data collection 2

Mode of collection: Telephone interview
Time period(s) for data collection: 2005-08-19 – 2005-12-12
Data collector: ARS Research AB
Source of the data: Population group

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

Country

Highest geographic unit

Country

Administrative information

Responsible department/unit

Nordicom - Nordic Information Centre for Media and Communication Research

Topic and keywords

Research area

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Information society (CESSDA Topic Classification)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)

Keywords

Mass media, Mass media exposure, Newspaper readership, Periodicals readership, Cinema attendance, Music, Newspapers, Book use, Local broadcasting, Radio news, Radio stations, Satellite television, Television channels, Cable television, Television advertising, Television news, Television programmes, Local mass media, Internet, Internet access, Electronic mail, Audio and video equipment, Information retrieval, Teletext, Mobile communication, Access to information and communications technology, Households, Reading (activity)

Publications

Nordicom Sverige. 2006. Nordicom-Sveriges Mediebarometer 2005. Nordicom Sverige. ISSN: 1101-4539
ISSN: 1101-4539

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Published: 2009-12-01

Last updated: 2020-02-14