Media barometer 1981

SND-ID: snd0120-1. Version: 1.0. DOI: https://doi.org/10.5878/000961

Is part of collection at SND: Media barometer

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Associated documentation

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Citation

Creator/Principal investigator(s)

Radio Sweden, Publik- och programforskning

Research principal

Radio Sweden - Publik- och programforskning

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1981 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. In 1981 the questions concerning radio listening habits also included questions on which newscasts the respondent listened to. Background variables includes information on age, gender, education, occupation, and household composition.

Purpose:

Describe the trends and changes in people's use of mass media.

Data contains personal data

Language

Swedish

Method and outcome

Unit of analysis

Individual

Population

Individuals aged 9-79 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Urvalet är riksomfattande och slumpmässigt, draget från registret över totalbefolkningen, och omfattar personer födda 1902-1972.

Time period(s) investigated

1981 – 1981

Variables

Number of individuals/objects

1090

Data format / data structure

Numeric

Data collection

Mode of collection: Telephone interview
Time period(s) for data collection: 1981-10-11 – 1981-10-17
Data collector: Radio Sweden
Source of the data: Population group

Geographic coverage

Geographic spread

Geographic location: Sweden

Highest geographic unit

Country

Administrative information

Responsible department/unit

Publik- och programforskning

Topic and keywords

Research area

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Keywords

Newspaper readership, Periodicals readership, Listening to music, Book use, Local broadcasting, Radio news, Households, Radio listening, Reading (activity)

Publications

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Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Libris

Publik- och programforskning (PUB), Sveriges Radio (1981) PUB informerar December 1981. Mediebarometern 1981. Stockholm: Swedish Broadcasting Corporation.

Weibull, Lennart (1984) Dagspress & etermedier i Sverige 1979-1983. Rapport nr 1. Göteborg: Avdelningen för masskommunikation.

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Published: 2000-05-01

Last updated: 2019-02-06