Media Barometer 2010

SND-ID: snd0909-1. Version: 1.0. DOI: https://doi.org/10.5878/002887

Is part of collection at SND: Media barometer

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Citation

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Research principal

University of Gothenburg - Nordicom - Nordic Information Centre for Media and Communication Research

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Data contains personal data

Language

Swedish

Method and outcome

Unit of analysis

Individual

Population

Individuals aged 9-79 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Stratified
Probability: Simple random

Data collection was performed for 42 randomly selected days during the periods from 21/2 to 21/6 and 13/8 to 14/12 2010. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc. The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the population register and included 8145 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 6963 people was achieved. Of these, interviews were conducted with 4611 people. This means that the survey has a response rate of 66 percent. The proportion of pronounced refusals was 20 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Time period(s) investigated

2010-02-21 – 2010-12-14

Variables

781

Number of individuals/objects

4611

Response rate/participation rate

66%

Data format / data structure

Numeric

Data collection

Data collection 1

Mode of collection: Telephone interview
Time period(s) for data collection: 2010-02-21 – 2010-06-21
Data collector: Pilen Business Development
Source of the data: Population group

Data collection 2

Mode of collection: Telephone interview
Time period(s) for data collection: 2010-08-13 – 2010-12-14
Data collector: Pilen Business Development
Source of the data: Population group

Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

Country

Highest geographic unit

Country

Administrative information

Responsible department/unit

Nordicom - Nordic Information Centre for Media and Communication Research

Topic and keywords

Research area

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Information society (CESSDA Topic Classification)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)

Keywords

Mass media, Mass media exposure, Newspaper readership, Listening to music, Television, Cinema attendance, Newspapers, Book use, Local broadcasting, Radio stations, Satellite television, Television channels, Cable television, Television advertising, Television news, Television programmes, Local mass media, Advertising, Press advertising, Television viewing, Internet, Internet access, Audio and video equipment, Teletext, Mobile communication, Mass communication, Access to information and communications technology, Computers, Radio listening, Reading (activity)

Publications

Nordicom Sverige. 2011. Nordicom-Sveriges Mediebarometer 2010. Nordicom Sverige. ISBN: 978-91-86523-22-0
Till lärosätets (gu) databas | Swepub
ISBN: 978-91-86523-22-0
ISSN: 1101-4539

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Published: 2017-05-03

Last updated: 2020-05-06