Media barometer 1998
SND-ID: snd0726-1. Version: 1.0. DOI: https://doi.org/10.5878/000872
Is part of collection at SND: Media barometer
Associated documentation
Citation
Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Research principal
University of Gothenburg
- Nordicom - Nordic Information Centre for Media and Communication Research
Description
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1998 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading
... Show more..Purpose:
Describe the trends and changes in people's use of mass media. Show less..
Data contains personal data
No
Language
Unit of analysis
Population
Individuals aged 9-79 years
Time Method
Sampling procedure
Time period(s) investigated
1998-01-01 – 1998-12-01
Variables
338
Number of individuals/objects
2251
Data format / data structure
Geographic spread
Geographic location: Sweden
Responsible department/unit
Nordicom - Nordic Information Centre for Media and Communication Research
Research area
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Information society (CESSDA Topic Classification)
Media (CESSDA Topic Classification)
Keywords
Newspaper readership, Periodicals readership, Listening to music, Book use, Local broadcasting, Radio stations, Satellite television, Television channels, Television news, Advertising, Internet, Internet access, Electronic mail, Audio and video equipment, Information retrieval, Teletext, Computers, Households, Radio listening, Reading (activity)
Nordicom (1999) Nordicom-Sveriges Mediebarometer 1998. MedieNotiser, No. 1, 1999. Göteborg: Nordicom.
If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.
