Media barometer 1984
SND-ID: snd0610-1. Version: 1.0. DOI: https://doi.org/10.5878/000896
Is part of collection at SND: Media barometer
Associated documentation
Citation
Creator/Principal investigator(s)
Radio Sweden, Publik- och programforskning
Research principal
Radio Sweden - Publik- och programforskning
Description
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1984 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. Respondents answering that they did not read any weekly magazine or other magazine the day before were asked if they had been reading any during the last week. Book readers were also asked if they were reading the books for their own pleasure or if it was study literature. Furthermore respondents were asked about their radio listening habits. Background variables includes information on age, gender, education, occupation, and household composition.
Purpose:
Describe the trends and
Purpose:
Describe the trends and changes in people's use of mass media. Show less..
Data contains personal data
No
Language
Unit of analysis
Population
Individuals aged 9-79 years
Time Method
Sampling procedure
Time period(s) investigated
1984 – 1984
Variables
38
Number of individuals/objects
1555
Data format / data structure
Geographic spread
Geographic location: Sweden
Highest geographic unit
Country
Responsible department/unit
Publik- och programforskning
Research area
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Media (CESSDA Topic Classification)
Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.
Libris
Publik- och programforskning (PUB), Sveriges Radio (1984) PUB informerar November 1984. Mediebarometern 1984. Stockholm: Swedish Broadcasting Corporation.
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