Media barometer 1994

SND-ID: snd0620-1. Version: 1.0. DOI: https://doi.org/10.5878/001022

Is part of collection at SND: Media barometer

Associated documentation

Citation

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Research principal

University of Gothenburg - Nordicom - Nordic Information Centre for Media and Communication Research rorId

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1994 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading.

... Show more..
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1994 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers and radio listeners were asked about which channels they had watched/listened to. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Book readers were also asked what kind of literature they were reading. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. The 1994 survey also included questions on cinema visits. Background variables includes information on age, gender, education, occupation, and household composition. Show less..

Data contains personal data

No

Language

Method and outcome

Unit of analysis

Population

Individuals aged 9-79 years

Sampling procedure

Probability: Simple random
Urvalet drogs ur DAFA/SPAR och omfattade 3104 personer boende i Sverige.

Time period(s) investigated

1994-02-21 – 1994-12-13

Variables

134

Number of individuals/objects

2264

Data format / data structure

Data collection
  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 1994-02-21 – 1994-12-13
  • Data collector: Svenska Gallupinstitutet AB
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Administrative information

Responsible department/unit

Nordicom - Nordic Information Centre for Media and Communication Research

Topic and keywords

Research area

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Publications

Sort by name | Sort by year

Björkvist Hellingwerf, K. (1995) Mediebarometern 1979-1994. Report no. 48. Göteborg: Department of Journalism and Mass Communication.
Libris

Nordicom (1995) Nordicom-Sveriges Mediebarometer 1994. MedieNotiser, No. 1, 1995. Göteborg: Nordicom.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Published: 2000-08-01
Last updated: 2019-02-06