Media barometer 2001
SND-ID: snd0803-1. Version: 1.0. DOI: https://doi.org/10.5878/000866
Is part of collection at SND: Media barometer
Associated documentation
Citation
Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Research principal
University of Gothenburg
- Nordicom - Nordic Information Centre for Media and Communication Research
Description
The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.
In 2001 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet versi
In 2001 the respondents were asked about their usage of different media equipment such as television, text-television, radio, video recorder, CD-player/record player, and tape recorder, the day before the interview. Respondents using any of these equipments were asked about time spent using the equipment. For equipment not used the day before the respondents were asked when it was last used. Television watchers were asked about which channels they had watched. Video watchers were asked if they watched a recorded program, a rented movie or a movie they had bought. All respondents were asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine, comics or any other magazine, or book. If so, they were asked how many and for how long period. Readers of morning and evening papers were asked if they read the printed version or the internet version. Book readers were also asked what kind of literature they were reading, and paper and magazine readers were asked about what kind of paper/magazine they read. Those respondents who answered that they did not read any paper, magazine or book the day before were asked when they last did so. The survey also includes detailed information on at what time the day before the respondent spent time reading morning paper, evening paper, listening to the radio or watching television. There is also more detailed information on which news magazines the respondent watched. The respondents also had to state what kind of advertisements they had been reading/looking to during the day before. A number of questions dealt with computer usage at home and at work respectively, and the usage of Internet at home and at work. Background variables includes information on age, gender, education, occupation, and household composition.
Purpose:
Describe trends and changes in the use of mass media Show less..
Data contains personal data
No
Language
Unit of analysis
Population
Individuals aged 3-99 years
Time Method
Sampling procedure
Time period(s) investigated
2001-01-16 – 2001-11-27
Variables
600
Number of individuals/objects
2388
Data format / data structure
Geographic spread
Geographic location: Sweden
Highest geographic unit
Country
Responsible department/unit
Nordicom - Nordic Information Centre for Media and Communication Research
Research area
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Information society (CESSDA Topic Classification)
Media (CESSDA Topic Classification)
Leisure, tourism and sport (CESSDA Topic Classification)
Keywords
Newspaper readership, Periodicals readership, Listening to music, Book use, Local broadcasting, Radio stations, Satellite television, Television channels, Television news, Advertising, Television viewing, Internet, Internet access, Electronic mail, Audio and video equipment, Information retrieval, Teletext, Computers, Households, Radio listening, Reading (activity)
Nordicom (2002) Nordicom-Sveriges Mediebarometer 2001. MedieNotiser, No. 1, 2002. Göteborg: Nordicom.
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