Media barometer 1979

SND-ID: snd0118-1. Version: 1.0. DOI:

Is part of collection at SND: Media barometer


Creator/Principal investigator(s)

Radio Sweden, Publik- och programforskning

Research principal

Radio Sweden - Publik- och programforskning


The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day. In 1979 the respondents were asked if they had been doing any of the following the day before: watching video, listening to record player or tape recorder. If so, they were asked for how long period. They were also asked if the had been reading any of the following the day before: morning paper, evening paper, weekly magazine or any other magazine, or book. If so, they were asked how many and for how long period. Background variables includes information on age, gender, education, occupation, and household composition.


Describe the trends and changes in people's use of mass media.

Data contains personal data



Method and outcome

Unit of analysis


Individuals aged 9-79 years

Sampling procedure

Probability: Simple random
Urvalet är riksomfattande och slumpmässigt, draget från registret över totalbefolkningen, och omfattar personer födda 1900-1970.

Time period(s) investigated

1980 – Ongoing



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 1979-10-01 – 1979-10-01
  • Data collector: Radio Sweden
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Highest geographic unit


Administrative information

Responsible department/unit

Publik- och programforskning

Topic and keywords

Research area

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)


Sort by name | Sort by year

Björkvist Hellingwerf, K. (1992) Mediebarometern 1979-1991. Report no. 18. Göteborg: Department of Journalism and Mass Communication.

Publik- och programforskning (PUB), Sveriges Radio (1979) PUB informerar December 1979. Några fakta om användning av massmedier. Stockholm: Swedish Broadcasting Corporation.

Weibull, Lennart (1984) Dagspress & etermedier i Sverige 1979-1983. Rapport nr 1. Göteborg: Avdelningen för masskommunikation.

If you have published anything based on these data, please notify us with a reference to your publication(s). If you are responsible for the catalogue entry, you can update the metadata/data description in DORIS.

Published: 2000-05-01
Last updated: 2019-02-06