Media Barometer 2011
SND-ID: snd0943-1. Version: 1.0. DOI: https://doi.org/10.5878/002105
Is part of collection at SND: Media barometer
Associated documentation
Citation
Creator/Principal investigator(s)
University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research
Research principal
University of Gothenburg - Nordicom - Nordic Information Centre for Media and Communication Research
Description
Purpose:
Describe the trends and changes in people's use of mass media.
Data contains personal data
No
Language
Unit of analysis
Population
Individuals aged 9-79 years
Time Method
Sampling procedure
Probability: Simple random
The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 8 107 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 6 821 people was achieved. Of these, interviews were conducted with 4 427 people. This means that the survey has a response rate of 65 percent. The proportion of pronounced refusals was 20 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.
Time period(s) investigated
2011 – 2011
Variables
786
Number of individuals/objects
4427
Response rate/participation rate
65%
Data format / data structure
Geographic spread
Geographic location: Sweden
Lowest geographic unit
Parish
Highest geographic unit
Country
Responsible department/unit
Nordicom - Nordic Information Centre for Media and Communication Research
Research area
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Information society (CESSDA Topic Classification)
Media (CESSDA Topic Classification)
Leisure, tourism and sport (CESSDA Topic Classification)
Keywords
Mass media, Mass media exposure, Newspaper readership, Listening to music, Television, Cinema attendance, Newspapers, Book use, Local broadcasting, Radio stations, Satellite television, Television channels, Cable television, Television advertising, Television news, Television programmes, Local mass media, Advertising, Press advertising, Television viewing, Internet, Internet access, Audio and video equipment, Teletext, Mobile communication, Mass communication, Access to information and communications technology, Computers, Radio listening, Reading (activity)
Nordicom Sverige. 2012. Nordicom-Sveriges Mediebarometer 2011. Nordicom Sverige. 978-91-86523-40-4
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ISBN:
978-91-86523-40-4
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