Media Barometer 2011

SND-ID: snd0943-1. Version: 1.0. DOI: https://doi.org/10.5878/002105

Is part of collection at SND: Media barometer

Citation

Creator/Principal investigator(s)

University of Gothenburg, Nordicom - Nordic Information Centre for Media and Communication Research

Research principal

University of Gothenburg - Nordicom - Nordic Information Centre for Media and Communication Research rorId

Description

The first Media Barometer was conducted in 1979 and since then the survey has been carried out annually. The purpose is to explore how the Swedish population is using different media during an average day.

Purpose:

Describe the trends and changes in people's use of mass media.

Data contains personal data

No

Language

Method and outcome

Unit of analysis

Population

Individuals aged 9-79 years

Sampling procedure

Probability: Stratified
Probability: Simple random
Data collection was performed for 42 randomly selected days during the periods from 10/2 to 17/6 and 16/8 to 13/12 2011. The selection of interview days was stratified to achieve a balance between the different days of the week, which means that the interviews were conducted on 6 over the year distributed Mondays, Tuesdays, Wednesdays, etc.

The sample consisted of a simple random sample of individuals of the Swedish population aged between 9 and 79 years. The sample was drawn from the SPAR population register and included 8 107 persons living in Sweden. Non-response consisted of set of sampling units without a telephone number, wrong number, outside the target group and out of town during the whole period, etc.,and in the result a net sample of 6 821 people was achieved. Of these, interviews were conducted with 4 427 people. This means that the survey has a response rate of 65 percent. The proportion of pronounced refusals was 20 percent, while the remaining nonresponse is made up of those not reached, short-term sick, etc.

Time period(s) investigated

2011 – 2011

Variables

786

Number of individuals/objects

4427

Response rate/participation rate

65%

Data format / data structure

Data collection

Data collection 1

  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 2014-02-10 – 2014-06-17
  • Data collector: Pilen Business Development
  • Source of the data: Population group

Data collection 2

  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 2014-08-16 – 2014-12-13
  • Data collector: Pilen Business Development
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit

Parish

Highest geographic unit

Country

Administrative information

Responsible department/unit

Nordicom - Nordic Information Centre for Media and Communication Research

Publications

Nordicom Sverige. 2012. Nordicom-Sveriges Mediebarometer 2011. Nordicom Sverige. 978-91-86523-40-4
Swepub | Till lärosätets (GU) databas
ISBN: 978-91-86523-40-4

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Published: 2014-07-15
Last updated: 2020-02-14