The Media Barometer 2021
SND-ID: 2023-126-1. Version: 1. DOI: https://doi.org/10.5878/bgfs-r152
Is part of collection at SND: Media barometer
Associated documentation
Citation
Creator/Principal investigator(s)
Karin Hellingwerf-Björkqvist - University of Gothenburg
Research principal
University of Gothenburg
- Nordicom - Nordic Information Centre for Media and Communication Research
Description
The Media Barometer has been conducted annually since 1979. Through 2018, the Media Barometer was conducted as a telephone-only survey. Since 2019, the results are based on answers collected via a combined web and telephone survey. Traditionally, the results referred to the Swedish population aged 9–79, but in 2020, the sample frame was expanded to ages 9–85.
The dataset consists of response data from the Media Barometer 2021 in the form of an SPSS data file with variable and value labels.
The questionnaire for the Media Barometer 2021 consisted of 54 media-related questions divided into
four areas: 1) Access to different media and media technologies, 2) Use of different media
and media content during the previous day (alt. last week/month), 3) Time of use for different
media, and 4) Consumption of news in different media. The form ended with nine questions
about the respondent's background and living situation. A number of these questions were only asked
to persons who were older than 17 during the survey year. It concerned questions about employment, income and level of education. All quest
The dataset consists of response data from the Media Barometer 2021 in the form of an SPSS data file with variable and value labels.
The questionnaire for the Media Barometer 2021 consisted of 54 media-related questions divided into
four areas: 1) Access to different media and media technologies, 2) Use of different media
and media content during the previous day (alt. last week/month), 3) Time of use for different
media, and 4) Consumption of news in different media. The form ended with nine questions
about the respondent's background and living situation. A number of these questions were only asked
to persons who were older than 17 during the survey year. It concerned questions about employment, income and level of education. All questions in the form had fixed answer options. Show less..
Data contains personal data
No
Language
Unit of analysis
Population
Individuals aged 9-85 years
Time Method
Sampling procedure
Time period(s) investigated
2021-02-01 – 2021-12-31
Variables
194
Number of individuals/objects
6006
Response rate/participation rate
20%
20 percent of the gross sample. The survey is designed to be as representative as possible. This means that the sample size of some subgroups of the population has been scaled up, while others have been scaled down. The background factors that have been taken into account in the design of the quota sample are age, gender and county.
Data format / data structure
Geographic spread
Geographic location: Sweden
Highest geographic unit
Country
Responsible department/unit
Nordicom - Nordic Information Centre for Media and Communication Research
Commissioning organisation
Ministry of Culture
Research area
Society and culture (CESSDA Topic Classification)
Media and communications (Standard för svensk indelning av forskningsämnen 2011)
Media studies (Standard för svensk indelning av forskningsämnen 2011)
Media (CESSDA Topic Classification)
Media, communication and language (CESSDA Topic Classification)
Ohlsson, J. (Red.). (2022). Mediebarometern 2021. Göteborg: Nordicom
URN:
urn:nbn:se:norden:org:diva-12437
DOI:
https://doi.org/10.48335/9789188855626
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