Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly.

The survey was carried out by TNS Sifo and involved 1017 individuals who answered a web survey between February 8 and 14, 2012. The survey comprised 43 institutions/companies/media companies and political parties. The 2012 survey also included questions about to what extent some twenty professions as well as twenty individuals involved in Swedish media were trusted.

Purpose:

To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.

Data contains personal data

Language

English

Swedish

Method and outcome

Unit of analysis

Individual

Population

Individuals aged 16-74 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Time period(s) investigated

2012

Variables

104

Number of individuals/objects

1017

Data format / data structure

Numeric

Data collection

Mode of collection: Web-based interview
Time period(s) for data collection: 2012-02-08 – 2012-02-14
Data collector: TNS Sifo
Sample size: 1017
Source of the data: Population group

Geographic coverage

Geographic spread

Geographic location: Sweden

Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Politics (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Political science (Standard för svensk indelning av forskningsämnen 2011)

Media and communications (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Keywords

Mass media, Trust, Political attitudes, Trust in government

Publications

Holmberg, S. & Weibull, L. (2012) Förtroendebarometer 2012. Förtroende för samhällsinstitutioner, partier, massmedier och företag. Paper presenterat vid MedieAkademins seminaruim på Göteborgs universitet 2012-03-08, Göteborg.
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Published: 2014-07-29

Last updated: 2020-05-05