Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly.

The survey was carried out by NFO Infratest and involved 740 individuals who were interviewed by telephone between November 2 and 22, 2004. The survey comprised some 50 institutions/companies/brands. The 2004 survey also included questions about some normative demands on large corporations.

Purpose:

To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.

Data contains personal data

Language

English

Swedish

Method and outcome

Unit of analysis

Individual

Population

Individuals aged 16-74 years

Time Method

Longitudinal: Trend/Repeated cross-section

Sampling procedure

Probability: Simple random

Time period(s) investigated

2004

Variables

Number of individuals/objects

740

Data format / data structure

Numeric

Data collection

Mode of collection: Telephone interview
Time period(s) for data collection: 2004-11-02 – 2004-11-22
Data collector: TNS Gallup
Sample size: 740
Source of the data: Population group

Geographic coverage

Geographic spread

Geographic location: Sweden

Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Politics (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Keywords

Mass media, Trust, Political attitudes, Trust in government

Publications

Holmberg, S. & Weibull, L. (2004) Förtroendebarometer 2004. Förtroende för samhällsinstitutioner, massmedier och företag. Paper presenterat vid MedieAkademins seminaruim på Göteborgs universitet 2004-12-07, Göteborg
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Published: 2014-07-29

Last updated: 2020-05-05