Institutional Trust 2012

SND-ID: snd0962-1. Version: 2.0. DOI:

Is part of collection at SND: Institutional Trust

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Go to the latest version: 2.1

Version 2.1: 2014-07-29



Creator/Principal investigator(s)

Sören Holmberg - University of Gothenburg, Department of Political Science

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication


TNS Sifo

Research principal

University of Gothenburg - Department of Political Science rorId


Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly.

The survey was carried out by TNS Sifo and involved 1017 individuals who answered a web survey between February 8 and 14, 2012. The survey comprised 43 institutions/companies/media companies and political parties. The 2012 survey also included questions about to what extent some twenty professions as well as twenty individuals involved in Swedish media were trusted.


To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.

Data contains personal data



Method and outcome

Unit of analysis


Individuals aged 16-74 years

Sampling procedure

Time period(s) investigated

2012 – Ongoing

2012 – Ongoing



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Web-based interview
  • Time period(s) for data collection: 2012-02-08 – 2012-02-14
  • Data collector: TNS Sifo
  • Sample size: 1017
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Politics (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Political science (Standard för svensk indelning av forskningsämnen 2011)

Media and communications (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)


Holmberg, S. & Weibull, L. (2012) Förtroendebarometer 2012. Förtroende för samhällsinstitutioner, partier, massmedier och företag. Paper presenterat vid MedieAkademins seminaruim på Göteborgs universitet 2012-03-08, Göteborg.
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Published: 2014-04-08
Last updated: 2020-05-05