Institutional Trust 2006

SND-ID: snd0956-1. Version: 1.0. DOI:

Is part of collection at SND: Institutional Trust

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Go to the latest version: 1.1

Version 1.1: 2014-07-29



Creator/Principal investigator(s)

Sören Holmberg - University of Gothenburg, Department of Political Science

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication


TNS Gallup

Research principal

University of Gothenburg - Department of Political Science rorId


Since 1997, MedieAkademin has carried out an annual survey titled The Institutional Trust. The survey has focused on major social institutions, such as the parliament, big business, the daily press, and TV/radio, as well as some specific companies such as Sveriges Television, TV4, IKEA, Skandia, and Volvo. The number of institutions included has varied somewhat over the years. Some of the institutions and companies have been measured every year while others have been investigated more irregularly.

The survey was carried out by TNS Gallup and involved 778 individuals who were interviewed by telephone between October 17 and 26, 2006. The 2006 survey also included questions about morality in different groups of people, the changes in how people live, and the relation between the daily press and the Internet.


To study the trust that Swedish people have in social institutions, political parties, media, brands/companies, and leaders.

Data contains personal data



Method and outcome

Unit of analysis


Individuals aged 16-74 years

Sampling procedure

Time period(s) investigated

2006 – Ongoing



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Telephone interview
  • Time period(s) for data collection: 2006-10-17 – 2006-10-26
  • Data collector: TNS Gallup
  • Sample size: 778
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Administrative information

Responsible department/unit

Department of Political Science

Topic and keywords

Research area

Politics (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)


Holmberg, S. & Weibull, L. (2006) Förtroendebarometer 2006. Förtroende för samhällsinstitutioner, partier, massmedier och företag. Paper presenterat vid MedieAkademins seminaruim på Göteborgs universitet 2006-11-21, Göteborg
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Published: 2014-04-01
Last updated: 2020-05-05