The National SOM Survey 2010

SND-ID: snd0898-1. Version: 1.0. DOI:

Is part of collection at SND: The National SOM survey


Alternative title

Riks-SOM 2010

Creator/Principal investigator(s)

University of Gothenburg, SOM Institute

Research principal

University of Gothenburg - SOM Institute rorId


Since 1986 the SOM-institute has been carrying out an annual nation-wide survey - the National SOM - in order to identify the Swedish public's habits and attitudes on the topics of society, politics and media. National SOM 2010 is accordingly the twentyfifth survey in this series.


The main purpose is to establish time series that enable researchers to analyse how various changes in society affect people's attitudes and behaviour.

Data contains personal data



Method and outcome

Unit of analysis


Individuals aged 16-85 years and residing in Sweden

Sampling procedure

Probability: Simple random
Three parallel nationally representative sub-surveys based on a sample of 3000 individuals each

Time period(s) investigated

2010 – Ongoing



Number of individuals/objects


Response rate/participation rate

56% (brutto) / 60% (netto)

Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 2010-09-29 – 2011-02-15
  • Data collector: Kinnmark
  • Instrument: (Semi-structured questionnaire)
  • Sample size: 9000
  • Number of responses: 5007
  • Non response size: 3993
  • Cause of non response - Respondent unable to participate: 707
  • Cause of non response - No contact/refusal: 3286
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Lowest geographic unit


Highest geographic unit


Administrative information

Responsible department/unit

SOM Institute

Topic and keywords

Research area

Energy and natural resources (CESSDA Topic Classification)

Environment and conservation (CESSDA Topic Classification)

International politics and organisations (CESSDA Topic Classification)

Political behaviour and attitudes (CESSDA Topic Classification)

Cultural activities and participation (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Political science (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Media (CESSDA Topic Classification)

Leisure, tourism and sport (CESSDA Topic Classification)


Sort by name | Sort by year

Holmberg, Sören, Weibull, Lennart & Oscarsson, Henrik (eds.) (2011) Lycksalighetens ö: fyrtioen kapitel om politik, medier och samhälle : SOM-undersökningen 2010. SOM report no. 52. Göteborg: SOM Institute. ISBN: 978-91-89673-21-2.
Swepub | Libris | SOM Institute publications | Till lärosätets (gu) databas
ISBN: 978-91-89673-21-2

Davidsson, S. (2013) Klasstillhörighet och partipreferenser - En studie av partipreferenser längs två dimensioner i Sverige. Studentuppsats vid Statsvetenskapliga institutionen, Lunds universitet

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Version 1.0. 2012-03-20

Version 1.0: 2012-03-20


Is part of collection at SND

Published: 2012-03-20
Last updated: 2020-01-22