Opinion '90

SND-ID: snd0289-1. Version: 1.0. DOI: https://doi.org/10.5878/wffx-nm46

Associated documentation


Creator/Principal investigator(s)

Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication

Research principal

University of Gothenburg - Department of Journalism Media and Communication rorId


One of the topics of this survey is reading habits and attitude to the local information paper 'Vårt Göteborg', published by the municipality of Göteborg. Six times a year the paper is distributed freely to all households in Göteborg. The paper as a source of information is compared with other media. Another topic of this survey was the introduction of neighbourhood committees. The respondent had to give an opinion on how well informed she/he was about the neighbourhood committees, if there had been any information at all about the introduction of the committees, and if so, what kind of sources of information there had been. Other questions dealt with the respondents attitude to and knowledge about the committees. The third topic of this survey was the shipping company Stena Line from an environmental viewpoint. Questions were asked about what environmental actions one believed had been taken from the company and if one had paid attention to the campaign 'Levande Kattegatt'. Other questions dealt with the respondent's own environmental activities.

Data contains personal data



Method and outcome

Unit of analysis


Individuals aged 15-75 years and residing in Göteborg municipality

Time Method

Time period(s) investigated

1990-01-01 – 1990-03-31



Number of individuals/objects


Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1990-01-01 – 1990-03-31
  • Data collector: University of Gothenburg, Department of Journalism Media and Communication
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Geographic description: Göteborg

Administrative information

Responsible department/unit

Department of Journalism Media and Communication

Topic and keywords

Research area

Environment and conservation (CESSDA Topic Classification)

Government, political systems and organisations (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Information society (CESSDA Topic Classification)

Media (CESSDA Topic Classification)


Nordström, L. (1991) Vårt Göteborg : en läsarundersökning ur ett användningsperspektiv. Göteborg: Department of journalism and mass communication.

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Published: 1992-01-01
Last updated: 2019-02-06