Advertising and changes in society 1950-1975
SND-ID: snd0090-1. Version: 1.0. DOI: https://doi.org/10.5878/002320
Associated documentation
Citation
Alternative title
Ideologi och retorik i populärpressannonser 1950-1975
Creator/Principal investigator(s)
Gunnar Andrén - Stockholm University, Centrum för masskommunikationsforskning
Kjell Nowak - Stockholm University, Centrum för masskommunikationsforskning
Research principal
Stockholm University - Centrum för masskommunikationsforskning
Description
Data contains personal data
No
Language
Unit of analysis
Population
Commercial advertisement covering at least 1/3 of a page in papers classified as popular for the years 1950-1975.
Time Method
Time period(s) investigated
1950-01-01 – 1975-12-31
Variables
152
Number of individuals/objects
2312
Data format / data structure
Geographic spread
Geographic location: Sweden
Responsible department/unit
Centrum för masskommunikationsforskning
Research area
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Public relations (CESSDA Topic Classification)
Gender and gender roles (CESSDA Topic Classification)
Nowak, K., & Andren, G. (1981) Reklam och samhällsförändring 1950-1975. Variation och konstans i svenska populärpressannonser 1950-1975. Kulturindikatorer Svensk symbolmiljö 1945-1975. Report no 3. Lund: Studentlitteratur. ISBN: 91-44-19551-6.
Libris
ISBN:
91-44-19551-6
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