Journalistic Roles, Values and Qualifications in the 21st century, Nordic data collection

SND-ID: 2022-122-1. Version: 1. DOI:


Creator/Principal investigator(s)

Maarit Jaakkola - University of Gothenburg, Nordicom orcid

Research principal

University of Gothenburg - Nordicom rorId


The Nordic dataset from the survey Journalistic Roles, Values and Qualifications in the 21st century: How Journalism Educators across the Globe View the Future of a Profession in Transition (2020–2021).

The survey data is available as a SPSS file (.sav) and a comma-separated text file (.csv).

Data contains personal data


Type of personal data

Pseudonymized survey data. Raw data containing IP addresses and location (city) of respondents are preserved elsewhere.

Code key exists



Method and outcome

Unit of analysis


Journalism educators in Sweden, Denmark, Finland, Iceland and Norway

Time Method

Sampling procedure

All the major journalism schools within higher education in the Nordic countries were selected (n = 26), based on their membership in the Nordic Collaboration Committee of Journalism Education (NordJour 2020) and European Journalism Training Association (EJTA 2020). Using the staff directories on the institutional webpages, invitations to employees in journalism study programs (n = 354) were sent.

Time period(s) investigated

2020-01-01 – 2020-12-31



Number of individuals/objects


Response rate/participation rate


Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire
  • Description of the mode of collection: Survey
  • Time period(s) for data collection: 2020-01-07 – 2020-01-28
  • Data collector: Nordicom, University of Gothenburg
  • Instrument: (Data collection guidelines)
  • Sample size: 354
  • Number of responses: 115
  • Non response size: 239
  • Cause of non response - No contact/refusal: 239
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden, Denmark, Finland, Iceland, Norway

Geographic description: The Nordic Countries

Lowest geographic unit


Highest geographic unit


Administrative information

Responsible department/unit



Panu Uotila - University of Jyväskylä, Department of Language and Communication Studies

Topic and keywords

Research area

Pedagogy (Standard för svensk indelning av forskningsämnen 2011)

Media studies (Standard för svensk indelning av forskningsämnen 2011)

Higher and further education (CESSDA Topic Classification)

Vocational education and training (CESSDA Topic Classification)

Media (CESSDA Topic Classification)


Jaakkola M, Uotila P. Exploring the Normative Foundation of Journalism Education: Nordic Journalism Educators’ Conceptions of Future Journalism and Professional Qualifications. Journalism and Media. 2022;3(3):436-452.

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Version 1. 2023-10-18

Version 1: 2023-10-18


Contact for questions about the data

Maarit Jaakkola

Published: 2023-10-18