Readers´ study - General public
SND-ID: snd0135-1. Version: 1.0. DOI: https://doi.org/10.5878/001028
Associated documentation
Citation
Creator/Principal investigator(s)
Lennart Weibull - University of Gothenburg, Department of Journalism Media and Communication
Lars Aldemark - University of Gothenburg, Department of Political Science
Research principal
University of Gothenburg
- Department of Political Science
Description
The study is part of the research program The Role of the Press in Society, a project initiated by the 1972 Commission of the Press and with a general aim to analyze the significance of mass media in Sweden. The aim of ´Readers´ study - the general public´ was to study the consumption of various types of media; daily press, popular and specialist press, and radio and television. To make it possible to adapt the consumption habits in a wider perspective questions were also put about among other things political interests and engagement, freetime activities and knowledge about various society issues. To make parallel analyses possible with other studies within the research project questions were also put regarding what was thought to dominate local society debate and about events which were actual at the time. A supplementary study to the above mentioned receiver study was carried out at April 26th 1974. The local newspaper generally read by the respondent was distributed to these together with a questionnaire. The respondents were asked to mark the articles read. Questions were also asked about
... Show more..Data contains personal data
No
Language
Unit of analysis
Population
Individuals aged 15-65 years and residing in Malmö, Göteborg, Västerås and Leksand municipalities
Sampling procedure
Utgångspunkten för forskningsprojektets val av geografiska områden för intensivstudium var de sk blockregionerna. Dessa bedömdes vara de mest lämpliga urvalsenheterna, bl a därför att de också utnyttjas i den officiella tidningsstatistiken. Blockregionerna är också lätthanterliga för mer detaljerade studier på kommunnivå. Urvalet av undersökningsenheter skedde i två steg. Först uppställdes en urvalsram. Denna bestämdes av tre huvudvariabler: socioekonomisk struktur, politisk situation och konkurrensläge på tidningsmarknaden, både regionalt och lokalt. Som mått på den socioekonomiska strukturen utgick man från tätortsgraden i respektive blockregion. Politisk struktur bestämdes genom att andelen socialdemokratiskt/kommunistiskt (vpk) röstande jämfördes med andelen som röstade på borgerliga (m,fp,c) partier. Någon hänsyn till partier utan riksdagsrepresentation togs ej. Med utgångspunkt från graden av lokal och regional konkurrens på tidningsmarknaden gjordes därefter en indelning av de 70 blockregionerna. Utifrån fördelningen av blockregioner valdes 30 regioner som preliminära undersökningsenhet
... Show more..Time period(s) investigated
1974-02-01
Variables
305
Number of individuals/objects
1595
Data format / data structure
Geographic spread
Geographic location: Sweden
Geographic description: Malmö, Göteborg, Västerås and Leksand
Responsible department/unit
Department of Political Science
Research area
Social sciences (Standard för svensk indelning av forskningsämnen 2011)
Media (CESSDA Topic Classification)
Svensk press. Pressens funktioner i samhället. SOU 1975:78. Stockholm: LiberFörlag.
Libris
ISBN:
9138024756
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