World picture of opinion leaders 1974

SND-ID: snd0126-1. Version: 1.0. DOI: https://doi.org/10.5878/002373

Citation

Creator/Principal investigator(s)

Lowe Hedman - Uppsala University, Department of Archaeology and Ancient History.

Research principal

Uppsala University - Department of Archaeology and Ancient History. rorId

Description

The research project 'Information strategies - analysis and evaluation of trials to spread information on developing countries through multimedia' was requested to evaluate an information campaign on developing countries generally, and Tanzania especially. The campaign was namned Karibu-project and data was gathered in several surveys. The aim of this survey was to illustrate some issues regarding the conception of 'world picture'. The survey includes information on the respondent´s interest in different subject fields in mass media, opinion on the future prospects for different groups in society, and threats against the future. Furthermore the respondent was asked about the reason of why some countries are poor, her/his attitude to different kinds of help to developing countries, and reason for being concerned with/not concerned with developing countries. Other questions dealt with the respondent´s knowledge about developing countries and judgement of the policy held by different political parties. Most of these questions can be found in Information about developing countries (SSD 0146), and

... Show more..
The research project 'Information strategies - analysis and evaluation of trials to spread information on developing countries through multimedia' was requested to evaluate an information campaign on developing countries generally, and Tanzania especially. The campaign was namned Karibu-project and data was gathered in several surveys. The aim of this survey was to illustrate some issues regarding the conception of 'world picture'. The survey includes information on the respondent´s interest in different subject fields in mass media, opinion on the future prospects for different groups in society, and threats against the future. Furthermore the respondent was asked about the reason of why some countries are poor, her/his attitude to different kinds of help to developing countries, and reason for being concerned with/not concerned with developing countries. Other questions dealt with the respondent´s knowledge about developing countries and judgement of the policy held by different political parties. Most of these questions can be found in Information about developing countries (SSD 0146), and a smaller number in Daily press journalists and the foreign information (SSD 0170).

Purpose:

Illustrate some issues regarding the conception of 'world picture' Show less..

Data contains personal data

No

Language

Method and outcome

Unit of analysis

Population

Opinion leaders within the State Church of Sweden, free churches, schools, trade and industry, political parties and the press.

Time Method

Sampling procedure

Firstly there was a selection of a number of important institutions and organizations within society, and afterwards a number of positions within these were chosen.

Time period(s) investigated

1974-11-01 – 1974-12-01

Variables

225

Number of individuals/objects

540

Data format / data structure

Data collection
  • Mode of collection: Self-administered questionnaire: paper
  • Time period(s) for data collection: 1974-11-01 – 1974-12-01
  • Source of the data: Population group
Geographic coverage

Geographic spread

Geographic location: Sweden

Administrative information

Responsible department/unit

Department of Archaeology and Ancient History.

Topic and keywords

Research area

International politics and organisations (CESSDA Topic Classification)

Social sciences (Standard för svensk indelning av forskningsämnen 2011)

Information society (CESSDA Topic Classification)

Media (CESSDA Topic Classification)

Publications

Hedman, L. (1978) Svenskarna och u-hjälpen. En studie av den svenska allmänheten, lokala opinionsbildare och journalister. Stockholm: Almqvist & Wiksell International. (Swedish public opinion on development aid. A study of the Swedish public, local opinion-makers and journalists; with a summary in English). ISBN: 91-554-0829-X.
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ISBN: 915540829X

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Published: 1995-08-16
Last updated: 2019-02-06