This data comprises data traces related to search queries used in climate obstruction. It is based on "klimatsans" (Climate Sense or Climate Reason; translated from Swedish, cf. Vowles & Hultman, 2021), a Swedish blog and network which exists since 2014 and runs a Swedish-language blog and submits opinion pieces and letters to the editor to various Swedish news outlets. The stated aims of the network amount to first-level obstruction, i.e. they reject the scientific consensus that increased atmospheric CO2 leads to climate change.

The data concerns how the network throughout its various publications invite readers to “google” certain words (keyphrases). The data set includes:
1) all blog posts published on klimatsans.com from January 2014 to June 2022;
2) all hyperlinks from the blog;
3) tabulation, count, and coding of all search queries suggested in the blog, as identified by following after the Swedish imperative verb "googla";
4) tabulation of all uses of 25 selected keyphrases in Swedish newspapers;
5) results of search engine results pages for these 25 queries from Google and DuckDuckGo (each run three times: in plain, in verbatim using quotation marks, and preceded by the term "googla") (original data available via Sünkler et al., 2023);
6) tabulation and coding of domains frequently targeted by hyperlinks and/or listed in search engine results pages.

Furthermore, the data set includes some scripts for replication, an extensive README file for methodological additions, and details on coding schemes.

The data was originally collected to investigate to trace data voids through the texts of their creators or proponents. This provides insights into how data voids are created, promoted, used, and if they do not disappear also abandoned. Show less..

Data contains personal data

Yes

Type of personal data

Queries, links, and domain names might include names and/or lead to websites of identifiable individuals

Language

English

Swedish

Method and outcome

Unit of analysis

Media unit: Text

Other

Population

The data is concerned with the search queries suggested on the blog of a Swedish climate obstruction network (hereafter referred to as CON). Further data investigates what these search queries reveal (DuckDuckGo and Google), and how they have been spread in Swedish print media. Furthermore, we compared these to hyperlinks found on the same blog.

Time Method

Time series: Continuous

Sampling procedure

Total universe/Complete enumeration

Queries were identified by scraping the entire blog, looking for the imperative verb "googla" (Swedish for "google!") followed by a keyphrase. This was assumed to constitute one query, which we then followed through Retriever's news database (all Swedish printed press), as well as the search engines Google and DuckDuckGo.

Time period(s) investigated

2014-01-01 – 2022-07-31

Data format / data structure

Numeric

Text

Data collection

Mode of collection: Content coding
Description of the mode of collection:
1. On 1 August 2022, we used the software httrack to crawl the CON’s blog, retrieving 2654 posts.
2. We extracted 1943 hyperlinks from the retrieved blog posts.
3. We identified 268 occurrences of the term “googla” on 177 different blog posts since 2014.
4. We identified and tabulated all explicitly suggested keyphrases, i.e., those that follow an imperative verb and are quoted or follow a colon.
5. We coded the retrieved keyphrases according to their syntactical composition. Coding was carried out by the first author and validated by the second author.
6. We created a set of 25 keyphrases to use as seeds for further data creation. The set included all ten keyphrases that had been suggested at least four times, and added 15 strategically selected keyphrases used two or three times to increase variation.
7. We submitted the compiled keyphrases to the Swedish media database Retriever, yielding 240 results from Swedish print media. Of those, 204 asked readers to “google” the respective keyphrase.
8. We submitted the same keyphrases as queries to Google Search and DuckDuckGo, using the search retrieval analysis software RAT (Result Assessment Tool) to obtain the first SERP for each search engine as well as the HTML source code of results (Lewandowski et al., 2022; data available via Sünkler et al., 2023). We submitted (a) the suggested queries; (b) the suggested queries in quotation marks (i.e., verbatim search); and (c) the Swedish imperative form of “google” followed by the suggested keyphrase (no quotation marks). With a maximum of 10 results per query, but often fewer and sometimes no results for queries b and c, we obtained 146 SERPs and 1001 search results.
9. Of these, 249 results link to the CON’s blog, and further 236 results mention the CON or its authors—usually signed by the CON or linking to it. Few referred to the blog as engaged in climate obstruction (e.g. by debunking the CON’s claims); conversely, not all climate obstruction content in the data set mentions the CON.
10. Based on search results and hyperlinks, we classified 204 unique domains as frequent, i.e. they occurred in at least two SERPs, at least 10 hyperlinks, or at least 1 SERP and 4 hyperlinks. As these counts represent the possibility of finding a specific domain, we included duplicate targets in these counts. We coded these frequent domains regarding their site type and language. Coding was carried out by the first author and validated by the second author.

For more details, see the included README file.
Time period(s) for data collection: 2014-01-01 – 2022-07-31
Data collector: Swedish University of Agricultural Sciences
Source of the data: Communications: Public, Communications

Geographic coverage

Geographic spread

Geographic location: Sweden

Geographic description: Data concerned with blog and publications of a Swedish-language climate obstruction network. Some data and connections spread outside of the Swedish-language internet.

Administrative information

Responsible department/unit

Department of Urban and Rural Development

Contributor(s)

Jutta Haider - University of Borås, Swedish School of Library and Information Science

Funding 1

Funding agency: Swedish Research Council for Environment Agricultural Sciences and Spatial Planning
Funding agency's reference number: 2022-01352_Formas
Project name on the application: Creating meaning on the climate crisis: An investigation of commercial algorithms as communication participants

Funding 2

Funding agency: Foundation for Strategic Environmental Research
Funding agency's reference number: Mistra Environmental Communication
Funding information: Funded a part of the strategic reserve project “Googla gärna: Mapping the role of search engines in Swedish climate denialism”.

Topic and keywords

Research area

Environment and conservation (CESSDA Topic Classification)

Communication studies (Standard för svensk indelning av forskningsämnen 2011)

Social sciences interdisciplinary (Standard för svensk indelning av forskningsämnen 2011)

Information studies (Standard för svensk indelning av forskningsämnen 2011)

Information society (CESSDA Topic Classification)

Media (CESSDA Topic Classification)

Social change (CESSDA Topic Classification)

Keywords

Social research, Climate, Internet use, Communication and information studies, Media literacy, Communication research, Climate obstruction, Search engine, Climate denial

Publications

Published: 2024-12-19